It’s official! Video has become the digital medium of choice by marketing professionals for delivering high-impact, value-driven messages to consumers. It’s estimated that by 2017, 75 percent of all internet traffic will be video-driven, and this number is only going to increase.
At Kadian we start by completing a thorough examination of your business, your brand, your competitors, your industry, your goals and your vision. We then decide what type of video production is best in order to achieve your goals and provide your target audience with the most valuable experience.
Types of Video Productions:
Perfect for explaining your novel idea or pitching a product
Ideal for presenting complex ideas in a clean, simplified way
Best option to showcase your work or to recap an event
Great for the Realty, Building & Construction and Travel & Tourism industries
Unique way to effectively communicate your message to a targeted audience
Ideal for bringing your vision to life using a combination of text and narrationStart Directing
Today’s society is flooded with reasons, holidays and seasons that are celebrated. If you’re not catering to those celebrations, you’re missing out on business.
We all know about the importance of Christmas when it comes to sales, but we need to remember two important things when creating a seasonal & holiday marketing plan:
We need to think outside of the box. For example, according to AGA, grandparents in America spend $52 billion each year on their grandchildren – making up 42% of consumer spending on gifts. The entirety of that $52 billion isn’t spent on Christmas and birthdays! It’s spent on the first-day-of-school, acing a midterm, a lost tooth, learning how to ride a bike, mastering a new dance move and earning a spot on the soccer team. What we need to take away from this, is if your consumer celebrates an occasion like a holiday, you should market it to them as if it was a holiday.
Kadian is ready to help take your seasonal and holiday marketing to the next level. We’re a festive bunch and definitely the right team for creative ideas when it comes to celebrations and special occasions! Give us a call or send us a message so we can start brainstorming today. (Then next year on this date, we can celebrate our first anniversary of working together!)$easons Greeting$
Some social platforms require images and graphic, such as Instagram and Pinterest. But on platforms where images are optional, such as Facebook, posts with images receive twice as much engagement as posts without an image. The reason behind this is simple – there’s truth in the quote stating, “a picture is worth a thousand words.”
On social media, photos account for 62% of all brand posts, and 77% of all post engagement. With that being said, it’s easy to understand why you must have visually compelling social media graphics to not only grab the attention of your target audience, but to strike up meaningful conversations and encourage authentic engagement.Let’s get visual
In case you’re not familiar with this, “digital signage” is the term used to categorize digital displays. This can mean a computer monitor in a store window with advertisements on a loop or an up-to-the-minute sales event map on a mall map kiosk. Digital displays are popping up everywhere and they’re a great platform to inform your target and drive them to take desirable action.
Retailers and transit systems using digital signage are increasingly common, and everyday more and more campuses, government institutions and corporations are finding their own ways to utilize this platform. Corporate environments benefit from placing them in lobbies, reception areas, lounges, cafeterias, break rooms, call centers, elevator banks, manufacturing floors, and meeting rooms.
Virtually any space where your target audience will be present can become an opportunity for engagement and an ideal location for digital signage. Kadian takes digital signage beyond large displays, believing that anything with a screen can be used as a digital sign, including desktops, RSS readers, smartphones and more. We believe that all businesses – regardless of location or size – can benefit from this increasingly affordable technology.
Businesses who frequently put on events and who have a recurrent presence at trade shows should be investing in their digital signage. The possibilities are endless – from welcoming visitors and displaying schedules to showcasing food pairings for a special menu and directing guests to an interactive experience to navigate the event site. As the day comes to a close, screens might show local weather and traffic so that people can plan their commutes. What you show is really only limited by what you can imagine. And rest assured, because whatever you can image, Kadian can create.I saw the sign
Once a buzz term thrown around by marketing professionals, this concept is now a staple in most all digital marketing strategies. Omni-Channel Marketing means respecting your consumer above all else by only providing them with content that provides value; and providing that valuable content on a multitude of channels so they can access it when and how they see fit.
This may sound intimidating to some, but we break it down to make this beneficial strategy quite simple. The Kadian team will devise a plan to make your brand’s content and messaging available in such a way that makes your consumer feel respected. They have a ton of options on where to spend their money and we need to convey how much you appreciate that by providing them value and giving them the opportunity to access it according to their preferences.
Investing in a single channel such as an SEO plan, email marketing or a Pay-Per-Clicks service is not a digital marketing strategy. With the introduction of new channels and platforms on a regular basis, it is key for marketing professionals to stay on top of new trends and have a plan in place if one particular platform surpasses expectations, or if one isn’t performing.
If you are looking to maximize your return on your digital marketing dollars, contact Kadian today and let’s start creating your Omni-Channel Marketing Plan today.Start my Omni-Plan