Kadian IT. But before you select anyone to handle your SEO, you should definitely ask them these questions:
Kadian measures success against our clients’ specific goals. We provide extensive quarterly reporting and tweak our strategy as needed to ensure our clients are seeing the best possible results.
At Kadian communication is key and collaboration is crucial. We act as an extension of your team. We not only provide you with detailed information on our strategy, but we provide you with the “why” behind it. You can expect to hear from us via phone, email and in person – depending on your schedule and preferences.
SEO stands for “search engine optimization.” it’s a method of developing a site to make sure that the keywords specified bring your website to higher results in search engines, bringing you more internet traffic. The way SEO works is a site is coded and tagged on the “backend” to reflect certain keywords that we decipher are most relevant to the customers that are searching for you or your type of business. Furthermore, images are optimized, your site is submitted to search engines, content is made fresh or current, backlinks are created, social media connections are made, and you can start email marketing.
If you have a website, are considering a site redesign or are planning to launch a new site, and you are not working with an SEO expert, the time to start is now. That way, you and your SEO partner can ensure that your site is designed to be search engine-friendly. A good SEO plan can also help improve traffic to an existing site.
While traffic can happen organically, today’s search engines are updating sophisticated algorithms on a daily basis. That’s where search engine optimization comes in – because what good is an attractive and functional website that no one sees? Simply being on the web won’t guarantee that you’ll come up in Google or Bing search results. This is why it’s essential to have an SEO plan in place – to ensure current and prospective clients will find you for the right reasons and with the keywords they are most likely to enter.
Additionally, it’s what you do with that traffic that matters. Now that we are helping your target audiences get to your site, it’s time to let them see your absolute best.
Learn about your business, evaluate your website and examine your competitors in order to have a clear understanding of your opportunities and areas needing improvement.
Create a comprehensive SEO strategy that works for YOU. We’ll clearly define goals and expectations, with an agreed-upon timeline for how the plan will be implemented and how the results will be measured and reviewed.
This is where the backend magic takes place. We implement actions from both the content strategy and technical strategy behind the scenes of your website.
Provide monthly and quarterly performance reports and reviews that includes goal tracking, performance and plan adjustments based on results.
Now that your SEO plan is successfully in full effect, it’s time to think about the next steps in advancing your business. Let’s brainstorm about utilizing your new traffic, awareness and reach.